# Benson Law case study: zero outbound to 29 referral leads per month

> Full campaign data from 144,806 sourced prospects to 33 referral leads recorded in Benson Law's CRM.

- 29 referral leads per month

HTML version: https://slategtm.com/benson-law-case-study

## The starting point

Benson Law is a California law practice that had grown through referrals and bar-association contacts. The firm had no sending infrastructure, verified prospect list, or process for handling outbound replies.

- **Before:** referrals and bar-association contacts, no outbound system.
- **After:** 29 referral leads per month, CRM-verified.

## The campaign, stage by stage

Every number below comes from this engagement. Prospects moved forward only after meeting the requirements at each stage.

1. **List Engine: 144,806 sourced.** We built the list for Benson Law's ICP: other attorneys positioned to send referral work. Several data sources were combined, and every prospect was scored 1 to 10 for fit before verification.
2. **Verification Gate: 22,651 verified.** Every address was verified before sending. Catch-all domains were excluded, and clients, open deals, and do-not-contact lists were suppressed fail-closed.
3. **Send Fleet: 18,056 in sequence.** A rotating set of warmed domains and inboxes sent at conservative limits and was monitored daily. Benson Law's own domain did not send cold email.
4. **Reply Handoff: 33 referral leads.** Every reply was read, classified, and answered. A lead was recorded when an attorney saved Benson Law's information, scheduled a call, or referred a case. At the peak, that pace reached 29 referral leads in one month.

Lead figures from Benson Law's CRM: 33 referral leads recorded between April 30 and June 5, 2026, 29 of them in May.

## The client view

Matt Benson, founder of Benson Law APC: "It's been the smoothest business experience I've had with any vendor that I've worked with."

Lightly edited 15:53 full interview with captions and chapters: https://slategtm.wistia.com/medias/m0cl7all6b

## Straight from the inbox

One reply from this engagement, quoted verbatim with the greeting and contact details removed.

> I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat.
> Sharon A., law firm, Jun 5

## A separate engagement: intake automation

Outbound is not the only system Slate has built for Benson Law. In a separate engagement, we automated the firm's client intake with AI systems for document generation, intake data capture, client communication, case organization, and case summaries. Intake time dropped 70%, freeing the team for casework instead of admin.

## See if cold email fits your market

In 30 minutes, we size your market, review the economics, and outline the work. You get the analysis either way.

- Book the strategy call: https://slategtm.com/#book
- Email: oleg@slategtm.com

Cold email managed end to end. Pay per qualified sales call.